Gerücht Buzz auf Anzeigenoptimierung
Gerücht Buzz auf Anzeigenoptimierung
Blog Article
Programmatic is the best way to buy ad inventory to reach the masses due to the abundance of cross-platform inventory.
Bidease is a DSP that focuses on mobile ads, giving you access to “the entire mobile ecosystem through the world’s most popular mobile publishers and exchanges.
As its name implies, a DSP is driven by the demand side of the advertising equation: Advertisers seek inventory that will help them reach the right audiences at the right time, within a defined budget.
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Hinein-display ads show up as recommended ads on video sharing sites like YouTube. They'Bezeichnung für eine antwort im email-verkehr clearly labeled as an ad rein recommended sections as well.
Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
Essentially, while all RTB auctions fall under the programmatic advertising umbrella, not all programmatic advertising techniques use RTB. Other types of programmatic media buying include:
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The whole process, from an app Endbenutzer triggering an ad request to the bidding process to the placement of the ad, happens hinein just 200 milliseconds.
Increasing ad space value: As Ohne scheiß-time auctions are triggered, previously unwanted inventory increases rein value for publishers, helping them to clear inventory faster.
Getting down to brass tacks, what is the most tangible result of all this precision targeting and automation?
No human touch: Programmatic advertising is algorithm-powered — and algorithms, while smart, don’t come close to the computing power of a human.
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Endanwender Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information about the ad space and anonymized data about the user, such as location, device type, and browsing history.